For high performers caught between who they are and who the system demands they become.

I work with founders and leaders who sense they're succeeding at the wrong game but aren't sure how to play a different one.

Steve Peralta wearing a black sweater sitting at a dark table against a dark gray background.

Why now?

You want to be effective without becoming someone you don't recognise. You want to create impact without sacrificing what matters most. You want to lead in ways that energise rather than empty you. These desires aren't naive. They're necessary.

Here's what I've learned through my own journey: the system will happily consume everything you're willing to sacrifice. I can't coach you out of that system, but I can help you navigate it without losing yourself.

This isn't about finding your authentic self or optimising your performance. It's about protecting what makes you feel most alive while operating in systems that seem designed to deaden it.

How I work

I bring an unusual combination: creative and performance background, scaling experience, deep understanding of what actually helps people thrive, and hard-won knowledge of what happens when you ignore your own limits for too long.

We work together to see your situation clearly, distinguish between what the system demands and what you actually need, and develop approaches that honor both your ambitions and your humanity.

The work is practical: developing the ability to see choices where you used to see only obligations, building your tolerance for tension without needing to resolve it immediately, and learning to lead from awareness rather than anxiety.

We also explore what shifts when you stop trying to have all the answers.

  • “Working with Steve was one of the most pivotal experiences in the early days of setting up ADHD Works - it wouldn’t be what it is today without his coaching. His holistic questioning and deep experience gave me the clarity, structure, and encouragement I needed to turn an idea into a focused, impactful business. What stood out most was that Steve never tried to mould me into a traditional entrepreneur. He helped me trust my instincts, honour my neurodivergent strengths, and build something aligned with my values. I left every conversation feeling clearer, calmer, and more capable. I’d strongly recommend coaching with Steve to anyone building something meaningful… especially if you want to do it your own way.”

    Leanne Maskell, Founder of ADHD Works

  • “Steve’s coaching helped me see that life’s challenges aren’t obstacles to avoid, but essential gateways to growth. Through his gentle encouragement, I now move through life with greater courage, compassion, and a deeper sense of purpose.”

    Gavin Wade, Co-Founder of PsyCap

  • “Steve provided an invaluable and transformative coaching experience as part of a transitional period in my career. He takes a personalised, human-centric approach to his coaching, ensuring you are working in alignment with your values and helping you work towards an authentic version of yourself.”

    Ash Carter, GTM Lead EMEA at Vault

If this resonates and you want to see if we're a good fit: